YearBrandProjectDescriptionType
2023WYNN RESORTSGaming App for Hotel Membership Improving engagement through personalisation & roadmap planning#app design
2023WYNN RESORTSGaming App Improvements Incrementally improving user experience through improved collaboration#app design #design management
2022WYNN RESORTSWynnInsider Membership WeChat Mini Program Wynn Resorts WeChat Membership Program Concept#app design #concept
2022WYNN RESORTSWebsite Revamp Delivering a luxurious experience to Gen Z post-covid#website design #design management
2022WYNN RESORTSPhotography Art Direction Directing the new Wynn Experience photography direction#art direction #photography
2022J&JeCare Social Retainer Engaging with a community of doctors and encourage peer-learning#social media #client management
2022J&JRhinitis WeChat Mini ProgramTrack & manage your symptoms as well as how the weather can affect your rhinitis#app design #design management
2022LINCOLNLincoln App & In-Car Experiences ConceptNew concepts through collaboration on the Lincoln Digital Roadmap#app design #design management
2021FORDOne Ford Strategic ImplementationDesigning a consistent experience across multiple touchpoints & JVs#product design #design management
2021 FORDFordPass App Product & Design Management Collaborating with Ford on product strategy, roadmap planning & product design#app design #design management
2021LINCOLN WAYDesign System & App Visual Refresh Redesigning the Lincoln Way design system & pushing for a brand refresh#app design #design management
2021FORDData DashboardsTrack performance of Ford & Lincoln App performance#data analytics #client management
2020FORDIn-car Experiences Innovation sprints to deliver new ideas for in-car experiences#design thinking #design management
2019FORDDrive Away Connected Improve user experience on new car pickup#app design #design management
2018FRIESLAND CAMPINAFriso Media Data Dashboard User Experience Track media performance and deliver insights to improve media efficiency#data analytics
2017FRIESLAND CAMPINAFriso Data Dashboards Track eCommerce & Sales performance of Friso’s own channels#data analytics
2017FRIESLAND CAMPINAFriso Online Store RevampRevamp Friso online store to deliver an uplift in sales & conversion#website design #design management
2017iShopChangiiShopChangi UX RevampImprove the eCommerce experience for iShopChangi#website design
2016TEMASEK CARESFacebook Social Media Management Managing the social media account for Temasek Cares#social media #client management
2016BBCEDM Design & Management Design the EDM for BBC to promote their business services#newsletter design #client management
2016INSEADWebsite Revamp Revamp Insead.edu website on Drupal Stack#design & client management
2015MAHINDRASpark the Rise Website Management Managing 2 seasons of social entrepreneurship in India#design & client management
2015OCBCFacebook Social Media Management Managing OCBC’s Facebook, from content to data reporting#social media #client management
2014SONY PICTURESFacebook Social Media Management Managing Sony Pictures Facebook, from content to data reporting#social media #client management
2010 - 2014VARIOUSProject Managing Website & Marketing ProjectsProject managing multiple technical builds & marketing campaigns#design & client management