Wynn Resorts Website Redesign
Elevating luxury & defining how Wynn Resorts presents themselves to Gen Z post-covid
With the opening of countries post-covid, Wynn Resorts Macau wanted a brand new look to attract the younger generation and update an aging website.
Working with our strategy team, I defined the user and visual experience that won us the project.
Refining our proposal, I had to provide additional visual options to lock down the look and feel of the website. This required a deeper dive into what Wynn Resorts stood for. Through our explorations, we settled on a look that focused on the “Gold” look that Wynn represented in Macau.
My role was to plan, lead & execute. Leading a team of 3 designers, an account manager, a project manager & a copywriter, we delivered the website designs and worked with Wynn’s IT vendor to complete the redesign in 6 months.
The success we saw with the website opened doors for us with Wynn Resorts and they continue to be one of our key clients.