Lincoln Way App Design Concepts
Enhancing the community to create a more engaging & personalised experience
With our work on Lincoln, every year, we will propose new features to improve the experience in the app as well as other digital channels.
As car owner apps became more social, we wanted to deliver a better community experience that focuses more on the content. A more social concept was designed for their app as well as their in-car experience.
Through user research & our own competitive analysis, we proposed new concepts that can pushed Lincoln to have a more social experience in the app & on their in-car experience.