Justin Chai

Seasoned Digital Experience Director with over 14 years of experience

Born in Malaysia and raised in Singapore, I have worked in Singapore & Shanghai, leading multi-disciplinary teams to design and grow projects across automative, hospitality, medical & FMCG industries.

After a 5 year stint in Shanghai, I’m back in Singapore on the look out for my next opportunity.

I specialise in leading projects from ideation to launch by helping brands strategise the right design experience.

Some notable brands that I have worked with: Ford, Lincoln, J&J, Wynn Resorts, Insead, Mahindra, Sony.

I believe in working on the edge of possibilities, bringing together different viewpoints and with the help of research and user validation, arrive at the right solution. 

I love a good story. Combining that with creative problem solving, I work closely with stakeholders to update & achieve executive alignment.

At the end of the day, I want to design & deliver the best experience possible.


Senior Account Director, Tech & CX @ Digitas Singapore, Publicis Groupe
2024 - Present

Senior Director, Digital Experience @ VML
2019 - 2023

Lead, Innovation & eCommerce @ FrieslandCampina
2016 - 2019

Senior Project Manager @ VML
2010 - 2016


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