FordPass Product & Design Management
4 Years of collaboration with Ford across Product Strategy, Design, Data & Content Creation
I was the team lead to work with Ford to define the product strategy for the year, taking into account their product backlog as well as learnings that we have from our user research & data analysis.
With a 15 man team that covers strategy, product design, data analytics & content design, I had to be at the forefront of communication, tracking all existing tracks with my project managers & working with each function to ensure a quality delivery.
In addition, I was also tasked with account managing Ford, ensuring that the account was healthy and negotiating with Ford on the yearly retainer renewals & scope discussion.
Over the course of 4 years, I have worked with many product owners, developers and other business units to refine product requirements, collaborate on new product strategy and oversaw 3 app refresh & the introduction of the design system to enhance the efficiency of designing for the app.